Lokeshwaran Ramu - Salesforce Developer | Consultant | SME | Architect |

Lokeshwaran Ramu

Salesforce Developer | Consultant | SME | Architect |

About Me

Results-driven Customer Domain CRM SME, Salesforce Developer, and Data Architect with 7+ years of experience in designing, developing, and delivering innovative solutions to optimize customer data management and CRM systems. Expertise in Salesforce technologies, including LWC, Apex, Aura, triggers, flows, and process builders, with a proven track record of architecting seamless data flows and integrations across complex systems.

Skilled in merging and de-merging Salesforce orgs, data migration, and system integrations, with a strong focus on ensuring data integrity, privacy, and compliance. Adept at collaborating with cross-functional teams, external vendors, and business stakeholders to deliver customer-centric solutions that drive business growth.

Proficient in Salesforce best practices, Java, and various programming languages, with a demonstrated ability to troubleshoot system issues, enhance performance, and implement scalable solutions. Known for effectively managing independent projects while contributing as a collaborative team player, with a passion for knowledge sharing and continuous improvement.

Details

Bachelor of Information Technology
Age: 28
lokeshramu16@gmail.com
+61 410076060
Melbourne, Australia

Experience

Senior Salesforce Developer

February 2023 - Present
Country Road Group, Melbourne, Australia
  • - Acted as the Customer Domain SME and a Salesforce Developer, leading the design and architecture of seamless data flow across multiple systems, ensuring optimal integration and alignment with business objectives.
  • - Partnered with external consultants and vendors to implement innovative solutions, enabling uninterrupted customer data flow across new platforms and systems.
  • - Spearheaded the implementation of the Politix loyalty platform, overseeing data flow architecture and ensuring efficient load balancing of customer data to enhance system performance.
  • - Led the integration of Braze, a marketing automation platform, collaborating with external vendors and business stakeholders to prioritize customer data integrity and usability.
  • - Addressed data privacy concerns by architecting and implementing data masking solutions across the CRM and CDP platforms, ensuring compliance with privacy regulations.
  • - Collaborated with cross-functional teams to identify business requirements, define project timelines, and deliver solutions aligned with customer domain needs.
  • - Proactively resolved system issues, including data quality discrepancies, system errors, and performance bottlenecks, ensuring seamless operations and customer data accuracy.
  • - Played a key role in the successful de-merger of Country Road Group’s Salesforce orgs by conducting in-depth data analysis, developing custom solutions, ensuring data integrity, and providing end-user training.

Senior Salesforce Developer

October 2021 - February 2023
Webcentral Group, Melbourne, Australia
  • - Designed and implemented custom Salesforce solutions, including custom workflows, Visualforce pages, Apex customizations, custom objects, fields, formulas, and SOQL queries, aligning with business requirements and customer domain needs.
  • - Provided technical support and troubleshooting for Sales Cloud, Service Cloud, and Community Cloud, resolving bugs and implementing enhancements to improve system performance and user experience.
  • - Developed and reviewed test protocols to ensure robust application performance and seamless user acceptance testing (UAT).
  • - Acted as a trusted advisor to customers, offering strategic recommendations to streamline processes, enhance productivity, and scale operations using Salesforce best practices.
  • - Played a key role in the successful merging of Service Cloud and Sales Cloud Salesforce orgs by collaborating with cross-functional teams, conducting data analysis, developing custom solutions, ensuring data integrity, and delivering user training.

Success Agent Tier - II (Developer Success Engineer)

October 2020 - November 2021
Salesforce, Hyderabad, India
  • - Worked productively with the product team to develop custom workflows, Visualforce pages, Apex customizations, custom objects & fields, formulas and SOQL queries by understanding requirements and business specifications.
  • - Provided technical assistance and end-user troubleshooting for bug fixes, enhancements on Sales, service, and community cloud.
  • - Reviewed the development of test protocols for testing applications before user acceptance
  • - Collaborated with customers and provided recommendations to improve their processes and productivity to increase their scaling at a rapid pace using Salesforce best practices.

Software Developer

October 2017 - September 2020
ISSQUARED INC, Hyderabad, India
  • - I have written codes with the java team for provisioning access to the users using ISIM (IBM Security Identity Manager), TDI (Tivoli Directory Integrator), and EIMS.
  • - Collaborated with other engineering teams to integrate Salesforce.com and various other internal back-end systems with ISIM.
  • - Developed the appropriate connectors and web pages to meet business requirements using JavaScript, Java, Apex classes, and Visualforce in Salesforce.
  • - Performed unit testing and functional testing using HP ALM (Application Lifecycle Management).
  • - Gathered data on integration issues and vulnerabilities and reported all findings, including improvement recommendations.

Software Developer – Trainee

July 2017 - October 2017
Auzmor Technologies, Chennai, India
  • - I have worked in back-end connectivity using Vert.x, JWT, and Java in HRIS and HCM projects.
  • - Coordinated with front end team for website development using ReactJs and Ant design.
  • - Hosted the Application Tracking System website and back-end system in the AWS EC2 console.
  • - Tested and deployed the application for ease of use. Collaborated on all stages of the software development lifecycle, from requirement gathering to production releases.

Certifications

Salesforce Certified Service Cloud Consultant
Verified
Salesforce Certified Platform Developer I
Verified
Salesforce Certified Data Architect
Verified
Salesforce Certified Plaform App Builder
Verified
Salesforce Certified Administrator
Verified
Sun Certified Java Developer
Verified

Skills

Salesforce LWC
Apex Programming
Aura Components
Flows & Automations
Data Migration
System Architecutre
Integration
Salesforce Administration
Salesforce Security
Digital Marketing & SEO
Web Development
Java

Projects

Merge Salesforce Orgs

Merged two Service Cloud orgs for Webcentral Group and Netregistry, enabling unified customer service operations.

De-Merge Salesforce Orgs

De-merged two Service Cloud orgs for Country Road Group and David Jones, ensuring independent retail operations.

LWC UI Customization

Customized and built new UI features using LWC for the Customer Service Team, enhancing usability.

Implementing SLA

Implemented SLA tracking in Service Cloud for improved service efficiency.

Einstein for Retail

Implemented Einstein for Country Road Group to enhance retail customer insights and automation.

Loyalty Solution

Built a Loyalty solution for Country Road Group, integrated with Service Cloud for seamless customer experiences.

Braze Integration

Integrated Braze marketing solution with Service Cloud for Country Road Group, improving customer engagement.

Storage Optimization

Developed an AppExchange solution to convert case emails to PDFs automatically, optimizing storage across Salesforce clouds.

Bulk Email Solution

Created an AppExchange solution for bulk customer case emails in Service Cloud, primarily for Webcentral Group.

User Access Management

Modernized user access management on Service Cloud using LWC and VF pages at ISSQUARED Inc.

Data Encryption

Implemented encryption for customer data in integrations and sandboxes for enhanced security.

Master Data Management

In progress: Implementing MDM solutions for customer data in Service Cloud for Country Road Group.

Custom Solutions

Custom LWC Calendar Planner

A reusable Lightning Web Component (LWC) for Salesforce that displays a calendar planner with time slots for each day. Ideal for scheduling and availability management.

Salesforce Record Ownership Analyzer LWC

A Lightning Web Component (LWC) for Salesforce that analyzes and visualizes record ownership distribution across users for a selected object (e.g., Account, Opportunity).

Salesforce Duplicate Record Manager

A Lightning Web Component (LWC) for Salesforce that helps identify and manage duplicate record based on email addresses.

Salesforce DevOps Center to JIRA Integration

A custom integration that posts updates from Salesforce DevOps Center to JIRA tickets using Apex and Flow. No third-party apps required!

Salesforce Fuzzy MDM Processor

A custom Master Data Management (MDM) solution for Salesforce that uses fuzzy logic to identify and merge duplicate records for any object, with support for dependent records.

AppExchange Solutions

Convert Case Emails To PDF

Convert Case Emails To PDF

Transforms case emails into PDFs automatically, enhancing storage efficiency across Salesforce ecosystems.

Send Email On Multiple Cases

Send Email On Multiple Cases

Facilitates bulk email dispatch for Service Cloud cases, boosting communication productivity.

Resume

Courses Completed

Google Cloud Certified Professional Data Engineer
Programming in C++
Programming in C

Contact Me