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Lokeshwaran Ramu

Salesforce Developer • Architect • Consultant • SME

About Me

Results-driven Customer Domain CRM SME, Salesforce Developer, and Data Architect with 8 years of experience in designing, developing, and delivering innovative solutions to optimize customer data management and CRM systems. Expertise in Salesforce technologies, including LWC, Apex, Aura, triggers, flows, and process builders, with a proven track record of architecting seamless data flows and integrations across complex systems.

Skilled in merging and de-merging Salesforce orgs, data migration, and system integrations, with a strong focus on ensuring data integrity, privacy, and compliance. Adept at collaborating with cross-functional teams, external vendors, and business stakeholders to deliver customer-centric solutions that drive business growth.

Proficient in Salesforce best practices, Java, and various programming languages, with a demonstrated ability to troubleshoot system issues, enhance performance, and implement scalable solutions. Known for effectively managing independent projects while contributing as a collaborative team player, with a passion for knowledge sharing and continuous improvement.

school
Education

Bachelor of Information Technology

cake
Age

28

email
Email

lokeshramu16@gmail.com

phone
Phone

+61 410 076 060

location_on
Location

Adelaide, Australia

Building the future of Salesforce

cloud code integration_instructions database security automation terminal api storage settings data_object developer_mode device_hub build shield sync upload download extension dashboard deployed_code folder memory bolt
cloud_sync

Org Mergers & Migrations

Expert in merging and de-merging Salesforce orgs with seamless data migration, ensuring data integrity and business continuity across complex enterprise environments.

Lightning Web Components

Building modern, performant UI experiences with LWC. Creating reusable components that enhance user productivity and system efficiency.

web
integration_instructions

System Integrations

Architecting seamless integrations between Salesforce and external systems, including Braze, loyalty platforms, and custom solutions with focus on data flow optimization.

Data Architecture

Certified Data Architect with proven expertise in designing scalable data models, implementing MDM solutions, and ensuring data privacy and compliance across platforms.

storage
psychology

Einstein AI Implementation

Leveraging Salesforce Einstein to deliver intelligent automation, predictive insights, and enhanced customer experiences for retail and enterprise clients.

Technical Expertise

smart_toy
Agentforce

AI-Powered Agents

widgets
OmniStudio

Industry Solutions

code
Salesforce LWC

Lightning Web Components

terminal
Apex Programming

Custom Business Logic

layers
Aura Components

Legacy Framework

settings
Flows & Automations

Process Automation

database
Data Migration

ETL & Data Quality

architecture
System Architecture

Solution Design

integration_instructions
Integration

API & Middleware

admin_panel_settings
Administration

Platform Management

security
Security

Data Protection & Compliance

ads_click
Digital Marketing & SEO

Online Visibility

web
Web Development

Full Stack

code_blocks
Java

Object-Oriented Programming

Impact by Numbers

code
25
Projects Completed
group
10
Org Migrations
database
5
M+
Records Migrated
integration_instructions
30
Integrations Built
verified
1
.9%
Data Integrity
support_agent
10
Clients Served

Technology Ecosystem

Core technologies and integrations I work with

cloud Salesforce
widgets LWC
layers Aura
code Apex
search SOQL
api REST API
cloud_sync SOAP
upload Data Loader
terminal Python
automation Flows
bolt Triggers
cloud_queue AWS

Enterprise Salesforce Architecture

Click on components to see real implementation details from my projects

Presentation Layer

widgets LWC Components
support_agent Service Console
psychology Einstein AI

Business Logic & Automation

code Apex Classes
bolt Triggers & Handlers
automation Flows & SLA
schedule Batch & Schedulable

Integration & External Systems

campaign Braze Marketing
military_tech Loyalty Platform
api REST/SOAP APIs
integration_instructions JIRA Integration

Data Architecture & Migration

cloud_sync Org Merger/De-Merger
manage_search Master Data Management
lock Data Encryption
upload Data Migration (5M+ Records)

Clouds & AppExchange

headset_mic Service Cloud
trending_up Sales Cloud
apps AppExchange Solutions

Success Stories

Real-world challenges and solutions

cloud_sync

Webcentral Group & Netregistry Org Merger

problem Challenge

Webcentral Group needed to merge two separate Service Cloud orgs (Webcentral and Netregistry) into a single unified instance while maintaining business continuity and ensuring zero downtime for customer service operations across Australia's leading web hosting providers.

lightbulb Solution

Architected comprehensive org merger strategy with phased data migration using custom Apex batch jobs, Data Loader, and Python scripts. Developed custom LWC components for user access management, implemented SLA tracking, and rebuilt integrations for unified operations. Created duplicate detection and data cleansing workflows.

Technologies Used

Apex Batch Jobs Data Loader LWC Python Scripts Service Cloud SLA Milestones

trending_up Results

2M+
Records Migrated
99.9%
Data Accuracy
Zero
Downtime
30%
Cost Reduction
call_split

Country Road Group Org De-Merger & Retail Platform

problem Challenge

Country Road Group needed to de-merge their Service Cloud org from David Jones to establish independent retail operations. Additionally, required implementation of Einstein AI, Loyalty platform integration with Braze marketing automation, and comprehensive data privacy framework for GDPR compliance.

lightbulb Solution

Led complete org de-merger with selective data migration of 5M+ records. Implemented Einstein AI for predictive insights, built custom Loyalty platform integrated with Service Cloud, established real-time Braze integration for marketing campaigns, and deployed Shield Platform Encryption for customer data protection. Developed custom LWC components for enhanced customer service experience.

Technologies Used

Einstein AI Braze Integration Loyalty Platform Shield Encryption REST API LWC Apex Batch

trending_up Results

5M+
Records Migrated
40%
AI Efficiency Gain
Real-Time
Marketing Sync
100%
GDPR Compliance
manage_search

Master Data Management & AppExchange Innovation

problem Challenge

Organizations faced duplicate customer records, storage limitations from case email attachments, and inefficient bulk communication processes in Service Cloud. Need for scalable MDM solution and storage optimization across multiple Salesforce clouds.

lightbulb Solution

Developed custom Master Data Management solution using fuzzy logic matching for automated duplicate detection and merge. Published two AppExchange solutions: "Convert Case Emails to PDF" for automatic storage optimization, and "Send Emails on Multiple Cases" for bulk customer communication. Created GitHub solutions including Calendar Planner LWC, Record Ownership Analyzer, and Salesforce DevOps-JIRA integration.

Technologies Used

Fuzzy Matching LWC Email Services PDF Generation Apex Classes Flow AppExchange

trending_up Results

99.9%
Data Integrity
60%
Storage Saved
10+
Organizations Using
5+
Open Source Tools

Open Source Solutions

Problem-solving through code: Real challenges, innovative solutions, measurable results

manage_search

Fuzzy Matching MDM Processor

schedule 2 months star Open Source

problem Challenge

Country Road Group needed to identify and merge 100K+ duplicate customer records across multiple data sources with inconsistent naming conventions, typos, and variations in contact information. Standard exact-match deduplication was only catching 30% of duplicates.

lightbulb Solution

Built a custom fuzzy matching engine using Levenshtein distance algorithm to identify similar records with configurable similarity thresholds. The solution handles dependent records automatically and provides a confidence score for each match.

Apex - Core Fuzzy Matching Algorithm
public static Integer calculateLevenshteinDistance(String str1, String str2) {
    Integer len1 = str1.length();
    Integer len2 = str2.length();
    List<List<Integer>> matrix = new List<List<Integer>>();
    
    for (Integer i = 0; i <= len1; i++) {
        matrix.add(new List<Integer>());
        for (Integer j = 0; j <= len2; j++) {
            if (i == 0) matrix[i].add(j);
            else if (j == 0) matrix[i].add(i);
            else {
                Integer cost = str1.substring(i-1, i) == str2.substring(j-1, j) ? 0 : 1;
                matrix[i].add(Math.min(Math.min(
                    matrix[i-1][j] + 1,
                    matrix[i][j-1] + 1),
                    matrix[i-1][j-1] + cost
                ));
            }
        }
    }
    return matrix[len1][len2];
}

code Technologies

Apex LWC Batch Apex Custom Metadata Platform Events

verified Results

85% Duplicate Detection Rate
50K+ Records Deduplicated
99.2% Match Accuracy
40% Time Saved on Manual Review
integration_instructions

DevOps Center to JIRA Integration

schedule 3 weeks star Open Source

problem Challenge

Development team needed real-time synchronization between Salesforce DevOps Center and JIRA without expensive third-party tools. Manual updates were causing delays and miscommunication between teams.

lightbulb Solution

Created a native Salesforce integration using Platform Events, Apex triggers, and Flow to automatically post deployment status updates to corresponding JIRA tickets. Zero external dependencies.

Apex - JIRA API Integration
public class JiraIntegrationService {
    
    public static void postCommentToJira(String jiraTicket, String comment) {
        String endpoint = 'callout:Jira_API/rest/api/3/issue/' + jiraTicket + '/comment';
        
        Map<String, Object> requestBody = new Map<String, Object>{
            'body' => new Map<String, Object>{
                'type' => 'doc',
                'version' => 1,
                'content' => new List<Object>{
                    new Map<String, Object>{
                        'type' => 'paragraph',
                        'content' => new List<Object>{
                            new Map<String, Object>{
                                'type' => 'text',
                                'text' => comment
                            }
                        }
                    }
                }
            }
        };
        
        HttpRequest req = new HttpRequest();
        req.setEndpoint(endpoint);
        req.setMethod('POST');
        req.setHeader('Content-Type', 'application/json');
        req.setBody(JSON.serialize(requestBody));
        
        Http http = new Http();
        HttpResponse res = http.send(req);
        
        if (res.getStatusCode() != 201) {
            throw new JiraIntegrationException('Failed: ' + res.getBody());
        }
    }
}

code Technologies

Apex REST Platform Events Flow Named Credentials JIRA API

verified Results

100% Automated Updates
0 Third-Party Tools Needed
15 Hours Saved Per Week
<2s Sync Latency
person_search

Record Ownership Analyzer

schedule 2 weeks star Open Source

problem Challenge

Sales managers couldn't easily visualize record distribution across team members during territory restructuring. Reports were static and didn't provide actionable insights into workload balance.

lightbulb Solution

Built an interactive LWC that dynamically analyzes any Salesforce object and visualizes ownership distribution with charts, percentages, and drill-down capabilities using Chart.js integration.

JavaScript - Dynamic Chart Rendering
import { LightningElement, track, wire } from 'lwc';
import getOwnershipData from '@salesforce/apex/OwnershipController.getOwnershipData';
import { loadScript } from 'lightning/platformResourceLoader';
import chartjs from '@salesforce/resourceUrl/chartjs';

export default class RecordOwnershipAnalyzer extends LightningElement {
    @track chartData;
    chart;

    @wire(getOwnershipData, { objectName: '$selectedObject' })
    wiredData({ data, error }) {
        if (data) {
            const labels = data.map(item => item.ownerName);
            const counts = data.map(item => item.recordCount);
            
            this.renderChart(labels, counts);
        }
    }

    renderChart(labels, data) {
        const ctx = this.template.querySelector('canvas').getContext('2d');
        this.chart = new Chart(ctx, {
            type: 'doughnut',
            data: {
                labels: labels,
                datasets: [{
                    data: data,
                    backgroundColor: [
                        '#3186FF', '#00B95C', '#FBBC04', 
                        '#FC413D', '#749BFF'
                    ]
                }]
            },
            options: {
                responsive: true,
                maintainAspectRatio: false
            }
        });
    }
}

code Technologies

LWC Apex Chart.js Dynamic SOQL Static Resources

verified Results

Real-time Live Data Updates
Any Object Supported
5+ Organizations Using
80% Faster Territory Planning
calendar_month

Custom LWC Calendar Planner

schedule 3 weeks star Open Source

problem Challenge

Service agents needed a visual way to manage appointment slots and view daily schedules without navigating to external calendar systems. Standard Salesforce calendar views lacked time-slot granularity.

lightbulb Solution

Developed a reusable LWC calendar component with drag-and-drop functionality, customizable time slots, and real-time availability checking. Fully configurable for any scheduling use case.

JavaScript - Calendar Component Logic
export default class CalendarPlanner extends LightningElement {
    @track selectedDate = new Date();
    @track timeSlots = [];
    @api startHour = 8;
    @api endHour = 18;
    @api slotDuration = 30;

    connectedCallback() {
        this.generateTimeSlots();
    }

    generateTimeSlots() {
        const slots = [];
        for (let hour = this.startHour; hour < this.endHour; hour++) {
            for (let min = 0; min < 60; min += this.slotDuration) {
                const startTime = `${hour.toString().padStart(2, '0')}:${min.toString().padStart(2, '0')}`;
                const endMin = min + this.slotDuration;
                const endHour = endMin >= 60 ? hour + 1 : hour;
                const endTime = `${endHour.toString().padStart(2, '0')}:${(endMin % 60).toString().padStart(2, '0')}`;
                
                slots.push({
                    id: `${hour}-${min}`,
                    startTime: startTime,
                    endTime: endTime,
                    available: true,
                    booked: false
                });
            }
        }
        this.timeSlots = slots;
    }

    handleSlotClick(event) {
        const slotId = event.currentTarget.dataset.id;
        this.dispatchEvent(new CustomEvent('slotselected', {
            detail: { slotId: slotId }
        }));
    }
}

code Technologies

LWC JavaScript CSS Grid Custom Events Apex Integration

verified Results

Reusable Any Scheduling Need
10+ Organizations Using
30% Faster Booking Process
Mobile Responsive Design
content_copy

Duplicate Record Manager

schedule 2 weeks star Open Source

problem Challenge

Marketing team identified thousands of duplicate contacts based on email addresses, causing campaign targeting issues and inflated contact counts. Manual deduplication was taking weeks.

lightbulb Solution

Created an LWC-based tool that identifies duplicates by email with preview, comparison, and bulk merge capabilities. Includes conflict resolution and rollback functionality for data safety.

Apex - Duplicate Detection & Merge
public class DuplicateRecordManager {
    
    public static List<DuplicateGroup> findDuplicates(String objectName, String emailField) {
        String query = 'SELECT ' + emailField + ', COUNT(Id) dupCount ' +
                      'FROM ' + objectName + ' ' +
                      'WHERE ' + emailField + ' != null ' +
                      'GROUP BY ' + emailField + ' ' +
                      'HAVING COUNT(Id) > 1';
        
        List<AggregateResult> results = Database.query(query);
        List<DuplicateGroup> duplicateGroups = new List<DuplicateGroup>();
        
        for (AggregateResult ar : results) {
            String email = (String) ar.get(emailField);
            Integer count = (Integer) ar.get('dupCount');
            duplicateGroups.add(new DuplicateGroup(email, count));
        }
        
        return duplicateGroups;
    }
    
    public static void mergeDuplicates(Id masterId, List<Id> duplicateIds) {
        Database.MergeResult[] results = Database.merge(masterId, duplicateIds, false);
        
        for (Database.MergeResult result : results) {
            if (!result.isSuccess()) {
                for (Database.Error error : result.getErrors()) {
                    System.debug('Merge failed: ' + error.getMessage());
                }
            }
        }
    }
}

code Technologies

LWC Apex SOQL Aggregation Database.merge() Custom UI

verified Results

25K+ Duplicates Identified
95% Merge Success Rate
90% Time Reduction
Safe Rollback Capability

AppExchange Solutions

Convert Case Emails To PDF

picture_as_pdf Convert Case Emails To PDF

Transforms case emails into PDFs automatically, enhancing storage efficiency across Salesforce ecosystems.

Send Email On Multiple Cases

mail Send Email On Multiple Cases

Facilitates bulk email dispatch for Service Cloud cases, boosting communication productivity.

Professional Journey

August 2025 - Present
5 months

Senior Salesforce Developer

OurMoneyMarket • Adelaide, Australia

Leading Salesforce development initiatives, implementing Einstein AI, and architecting data solutions for financial services platform.

February 2023 - May 2025
2 years 4 months

Senior Salesforce Developer & Customer Domain SME

Country Road Group • Melbourne, Australia

Spearheaded org de-merger, loyalty platform implementation, Braze integration, and data privacy solutions for leading retail group.

October 2021 - February 2023
1 year 5 months

Senior Salesforce Developer

Webcentral Group • Melbourne, Australia

Led successful merger of Service Cloud and Sales Cloud orgs, developed custom LWC solutions, and optimized business processes.

October 2020 - November 2021
1 year 2 months

Developer Success Engineer

Salesforce • Hyderabad, India

Provided technical support and development assistance for Sales Cloud, Service Cloud, and Community Cloud implementations.

October 2017 - September 2020
3 years

Software Developer

ISSQUARED INC • Hyderabad, India

Developed identity management solutions integrating Salesforce with IBM Security Identity Manager and various backend systems.

Need a Salesforce Expert?

Let's discuss how I can help transform your Salesforce implementation with custom solutions, integrations, and architectural excellence.

Explore My Work

Check out my GitHub repositories for open-source Salesforce solutions, LWC components, and innovative tools for the Salesforce ecosystem.

Certifications & Credentials

Data Architect
Data Architect
Platform Developer II
Platform Developer II
Service Cloud Consultant
Service Cloud Consultant
Platform Developer I
Platform Developer I
App Builder
App Builder
Administrator
Administrator
Java Developer
Sun Certified Java Developer

Courses Completed

cloud Google Cloud Professional Data Engineer
code Programming in C++
code Programming in C

Before you go...

Download my comprehensive resume to learn more about my experience, projects, and expertise in Salesforce development and architecture.

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Let's Connect

Get in Touch

I'm always interested in hearing about new projects and opportunities. Let's create something amazing together!

email
Email

lokeshramu16@gmail.com

phone
Phone

+61 410 076 060

location_on
Location

Adelaide, South Australia